Can you command a premium price for extra bells and whistles?  Is your market dominated by low-cost “good-enough” products?  Are you pricing to maximize market share or revenue?  The pricing strategy ensures that pricing aligns with the competitive market, businesses competitive strategy, business operational advantagesﾠand product requirements.

What is the plan for bringing a succession of products to market?ﾠ How do you maximize resources and minimize market risk? The product strategy is the basis for defining the product life cycle and ensuring that customer needs and wants are met.

What sets your company and products apart from the others?  What is the true identity of your company, and does it match your customer’s perception?  How do you build brand equity?  We define your brand experience, differentiation and personality, and create a brand platform that narrowly defines your unique salient advantages to build long-term brand equity.

If your product requires regulatory approval, how is marketing impacted? How will reimbursement pathways and acceptance by payers affect the product launch?  Conversely, how does marketing influence regulatory, reimbursement and tactical plans? Great medical device marketing strategies address these complex questions before they become an issue.

What are the key messages that define your brand, products and services?  How will your messaging reinforce your Unique Selling Proposition?  What media is best?  We develop a communications strategy that identifies how your brand and product messaging should be delivered to the target audience.

What is the chain of influence within your core market?  How does your company establish an environment that allows channel members to effectively work together?  What needs to happen to be captain of the channel?  Our channel strategy determines the best approach to motivate all channel members to encourage use of your product or service.

Are you a differentiator, price leader, or niche player?ﾠ What are the implications to sales and marketing? We deliver a competitive strategy that identifies how you can attain a clear advantage in the marketplace.