What are the key messages to deliver to the market? How can we deliver those messages with creativity and memorability? What media gives you the most bang for your buck?  We develop hard-hitting messaging and campaigns that are tightly aligned with your brand platform.

How do you educate professionals on the use of your product and technique? Who are the key opinion leaders? Should you offer webinars with continuing medical education (CME) credits? We can implement a Professional Education program designed to inform the market about your products and techniques, and improve customer engagement.

Is your website just another marketing tool, or the hub of your entire marketing effort?  How do you drive prospects and customers to your website, and keep them coming back?  Are you looking only to inform and educate, or is ecommerce an option?  We ensure that your website acts as your flagship purveyor of the brand, with a plan for ongoing new and engaging content.

What support materials are needed by your sales channel to cultivate the sale?  How can you most cost-effectively create the required printed materials?  WCM can write and produce a full range of sale support materials, including brochures, data sheets, application notes and mailers.

What are the logistics and timelines in executing your new product launch?  Are the necessary marketing tools and campaigns ready to go?  Have you trained the necessary internal organizations prior to launch, including sales, support and customer service? WCM is experienced in detailing and handling all the necessary logistics to ensure a successful and timely product introduction.

How do you present your brand to the marketplace?  What are your marketing assets, and how can they be used most cost-effectively? How do we create both awareness and memorability of your company?  Our brand roll-out process ensures that all aspects of messaging and imagery are working cohesively and consistently to reinforce your brand.

What are the key meetings and exhibitions in your market?  Who are the attendees – decision-makers or influencers?  Are you driving booth traffic through targeted email, advertising and online promotions?  Trade shows are much more than just “showing up”.  We ensure that booth properties, promotions and sales talking points are all aligned under your brand platform.